Tag Archives: Marketers

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless. Continue reading

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Covario Delivers New SEO Command Center and Portfolio Optimization to Digital Marketers in Latest Organic Search

World’s Top SEO Automation Platform Now Gives Marketers Complete Visibility Into Both Their Own and Competitors’ Websites (10 mins ago) Continue reading

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Advanced Negative Strategies For Improved Paid Search Performance: Part Ii

As discussed last month , negative keywords are an extremely important part of any top performing paid search program. Negative keywords help marketers both avoid non-converting impressions as well as shape traffic for better converting results. (17 mi… Continue reading

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2011 Iab Mixx Awards Finalists Revealed

An impressive list of marketers and agencies have been honored today, receiving nominations for their groundbreaking work in online advertising, as finalists for the Interactive Advertising Bureau’s seventh annual international MIXX Awards. (19 hours ago) Continue reading

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Revealed: The Actual Worth Of A Facebook Fan

Social media marketers often complain that their efforts aren’t measurable. "The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment," it writes. (22 hours ago) Continue reading

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Why Search Marketers Are The Future Media Planners

Chalk and cheese? Oil and water? Facebook users and MySpace users? Just how different are search marketers and display advertisers? (18 hours ago) Continue reading

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Google: Product Extension Ads Now Available For Mobile

Basically these two mobile formats allow marketers to include product images and related data in ads showing on mobile devices (like PC-based AdWords). (8 mins ago) Continue reading

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PR Video is Connecting Struggling Actors with the Marketers Who Need Them

PR Video, a new company with an inspired business model, is making it possible for small to mid-sized businesses to get professional videos made at a fraction of the cost. (3 hours ago) Continue reading

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Social media goes mainstream: New report highlights growth in social media marketing

According to a new report, 90 per cent of marketers indicate that social media is important for their business, with 77 per cent planning to increase their use of video marketing. (23 hours ago) Continue reading

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